Updating the name of my blog has been on my mind since I started it back in the spring of 2015. It started as an outlet to chronicle my transition from somewhat getting older to taking the roller coaster over the proverbial hill of 40 and starting my big hair whipping in the wind decent through the other half of life.
Then something amazing happened.
I turned 40 and didn’t feel like I was turning in my lead foot for a walker. I could still peel out and drive recklessly like those young whippersnappers(only when alone in my car). Eating beef jerky and drinking Dr. Pepper didn’t have to be replaced with prunes and Ensure. Staying up until 2am was still achieveable but not really something I cared for any more! I realized the year born on my birth certificate wasn’t a death knell to my life. Turns out 40 didn’t mean I was just about dead.
Dramatic? Yes, that’s how I roll.
Here are the 3 reasons I changed the name of my website:
- The name no longer matched the theme of my blog: The ominus name DownhillRun started to lose it’s allure. At the same time, looking through a collection of posts from the last year seemed to fit a theme… saving time and money one step at a time. And the posts could fit into categories like for the home, heart, health & beauty, food, and money.
- I wanted consistency across all outlets for my business – website, products, and social media: Something else that has been going on this past year was the writing of my first eBook/eGuide called SimpleStepsForLivingLife. (Its scheduled release is by October 30th. Make sure to get on the mailing list at the top right of this page to keep in the loop about it) So I also wanted my book and website to match up in content and description.
- I finally understood what brand and purpose my website would fulfill: The last reason the website has been “re-branded” is because of lessons I’ve learned from slowly but surely going through Elite Blog Academy. There’s one section all about what’s in a name and the importance of your blog’s brand. I felt like I hit a brick wall when I started the class this time last year. OUCH! Mentally, emotionally, and blog maturityly(Not really a word but play along it’s fun to make them up!). So this course is pushing me through my mental blocks and making me really sit and think about its purpose and strategize what I want to accomplish with the website.
Other reasons that you might want to consider a name change:
- The circumstances of your life have changed and your blog name used to reflect the old situation you were in and blogged about.
- Maybe your blog name isn’t catchy and doesn’t convey well what your articles are about.
- The name might be too similar to another website or social media channels are already using the name that you’ve picked for your blog.
- You might be revamping your website from one genre to another – like going from a movie review blog to a food blog.
Although Juliet once said”A rose by any other name would smell as sweet“, in the case of a website title, there is much more in a name than meets the nose, or for the internet… the eye!