This is a sponsored post about creating a logo using mockups, graphics, and illustrations. Please see the disclosure page for more information.
When it comes to graphic designing, I can loooose my brains trying to create something from scratch. You too? How about all the time and money that can be flushed down the drain quick just from hours and hours on a graphics program? It can become disheartening, right? That’s why mockups are such a sanity saver!
Here is a mockup that was created by a designer specific for SimpleStepsForLivingLife. I’m about ready for an update that isn’t sooo wordy but just to give you an idea…
Did you know you can purchase a ready-to-use mockup logo?
There are websites that provide ready to use mockups that can be edited many ways such as the words, colors, and graphic elements. There are so many different ready to use and modify graphics available. If you have an online shop, you can find a tshirt mockup, sweatshirt mockup, even ready to use monogram mockups.
If you own a business or are a blogger, having a recognizable brand is an imperative part of the perception of what is being represented. A logo is one of the most important marketing investments that a company can make! Millions of dollars are spent by giant corporations to create just the right image. I bet you can recognize them quickly even. Here’s some prominent logos we see every day in the United States…
Did you guess what companies they represent? 1. Apple 2. Walmart 3. Target 3. Xbox 4. Mercedes
Did you notice anything about all of these? They are SIMPLE! These are giant corporations have made their name in the consumers’ minds. They don’t need to include “SimpleStepsForLivingLife” to be recognized. Most of us bloggers and small businesses do though. When you are new or emerging on the scene it’s important to brand you business. But make sure your audience knows to identify your logo with your name.
Walmart is a great case study for this. Stick with me through this as you might get bored out of your gourd but I have a point to going through their logos through the year. You can spot these on the Walmart Digital Museum …
First, Walmart wasn’t even Walmart initially. It’s was Walton’s named after the founder Sam Walton. It opened in 1950.
The very first Walmart store opened in Rogers in 1962. That’s when the name Walmart was first used as seen below.
In 1964 Walmart selected a specific font for their brand name logo and it included a hyphen between “Wal” and “Mart”
In the early 1980’s the font was updated and the hyphen still existed. I can remember when that dash was still around. Walmart was the only place we could go to get just about everything we needed (except groceries) when I was a little kid.
In the early 1990’s the hyphen was replaced with a star –
Then the “biggest” change to the logo since its inception happened in 2008. The star was removed, the font changed, and the spark was added(yep, that’s what it is supposed to be). Remember that momentous occasion? Of course not, you aren’t supposed to. It is seamlessly transitioned it into your psyche.
Until you read this, had you thought about the old logos? Did you remember being a kid and seeing a star or hyphen? If you shop there, do you think about these things? Probably not. You might not even physically go to the store any more and just tap on this on the app…
Ok, so what’s the point of all this? Walmart was founded over 50+ years ago and still uses it’s name for branding although the transition is happening now to just identifying this company with just the spark. What does that mean for you and me, the little gals trying to make it with our small businesses?
We have to be intentional and we have to always, always, always make our name obvious and simple to see/understand/identify when creating a logo.
Pick one thing.
Just one basic thing to figure out as a symbol to put with your business name. Whether you are creating the branding for your entire business or a tshirt mockup to use for a family reunion, be sure to keep in mind simplicity and easily identifiable markers in line with your branding.
Need a nudge in the right direction for your company’s logo and branding? Use a company like DesignBundles for ready to use mockups, graphics, templates, patterns, illustrations and craft files. There is a reason they have a 1,000,000+ user customer base.