“How to Improve Your Blog in 2021” is a collaborative post and includes affiliate links. Please see the disclosure page for more information. Disclaimer – always verify medical information with your doctor or a professional and follow all laws for your location.
The world of SEO content is changing. New practices such as interactive content are becoming more common and SEO is adapting for video and voice. In general, the Internet is becoming more interactive and SEO is following that trend. If your blog is underperforming it might need a SEO makeover and some updates to your practices.
Now is a great time to freshen things up; read about some of the tips you can use below.
Define Your Strategy
Do you have a blog that isn’t performing the way you expect? Or perhaps it was performing well but has dipped in recent times. It might be time to assess your blogging strategy and look for some new ways to optimize it for better results. This is especially true for business blogs such as high grade.
The first thing to do is identify your target audience. You can do this by creating a customer persona. Some blog owners even narrow this down to whether you main audience are male or female, a certain age group, has certain hobbies and likes. This allows you to ask the right questions and create content that connects. Customer personas will be used more frequently in 2021.
Get to the Point
Are your blog posts a bit rambling and unfocused? This could be one of the reasons they are underperforming. A modern day Internet reader has very little patience for content that doesn’t provide value from the start. If it seems to meander at all, the chances are they will switch off and navigate away.
You can make your blog posts more effective by getting to the point right away. This is a strategy employed by journalists called front-loading. Tell your reader what the article is about upfront so they can decide to read it or not. Another tip is to write your blog in sections so readers can pick and choose.
Search Engine Optimization (SEO)
If you aren’t familiar with SEO or haven’t updated your strategy in a while it’s time to review your practices. There’s always something to learn in the field of SEO. As it changes frequently, you also must stay in touch with the latest developments.
At the very least, ensure that your content is relevant to your subject and is high quality. This is the criteria search engines look for. After you write your content choose a title that best represents the content and keywords, then link to relevant websites.
Links are now an integral part of SEO strategy and it could be the reason your blog is underperforming. The latest Google algorithm uses backings to assess the quality of your blog. So if you have none, it may result in a lower search engine ranking.
But how to get effective backlinks? Outreach is one way. You can contact other bloggers in your niche and agree to link to each other. Remember the golden rule is quality and relevance. Another useful way is to guest blog on other sites and link back to your own relevant content.
Content, not Copy
Blocks of text don’t tend to come across well on the Internet – especially for blogs. Break your copy up into lists and sections. Lists can be great because these are easy for your readers to skim through and seem to be good for SEO. Content is changing and becoming more interactive so try to include images, gifs, video, and games to keep it lively and entertaining – this will also hold an audience’s attention for longer.
And check out WordPress plugins like Yoast SEO. It will let you assign a focus keyword to your blog post, tell you if that keyword has been used enough in the article to be considered to be ranked by Google, and more. Still, the best way to increase traffic to your website is to use good SEO techniques, write great articles, and don’t forget to utilize Pinterest.
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